卡耐基演講·一、精彩的開(kāi)場(chǎng)白

我曾請(qǐng)教西北大學(xué)前校長(zhǎng)林·哈羅德·胡，問(wèn)他在他漫長(zhǎng)的演講經(jīng)驗(yàn)中，最重要的是什么？他沉思了一會(huì)兒，然后回答：“想出一段能夠立即抓住聽(tīng)眾注意力的開(kāi)場(chǎng)白。”對(duì)于演講的開(kāi)場(chǎng)白和結(jié)束語(yǔ)，林·哈羅德·胡先生都事先進(jìn)行周密的計(jì)劃。約翰·布萊特也是如此，葛雷史東也這么做，韋伯斯特、林肯更是如此。幾乎每一位具有常識(shí)和經(jīng)驗(yàn)的演講者都這樣做。怎樣使聽(tīng)眾從講演人一開(kāi)始說(shuō)話(huà)就“全心交付”，是一切說(shuō)服性講演的成功要素。這兒有些方法，只要善加運(yùn)用，就可以使開(kāi)場(chǎng)白很吸引人。I once asked Dr. Lynn Harold Hough, formerly president of Northwestern University, what was the most important fact his long experience as a speaker has taught him. After pondering a moment, he replied, "To get an arresting opening, something that will seize favorable attention immediately." Dr. Hough struck at the heart of the matter of all persuasive speaking: how to get the audience "tuned in" right from the speaker's first words. Here are some methods which, if applied, will give high attention value to your opening phrases.